Table of Contents

2021-2022 Catalogue

Cover Page
Wesleyan College: Mission and History
Undergraduate Academic Calendar
Undergraduate Admission
Policies, Procedures and Regulations
Credit Options
Academic Enrichment
Undergraduate Academic Programs

Graduate Programs: Admission, Policies, Procedures and Regulations

The Curriculum

Tuition and Fees
Financial Aid

2021-2022 Catalogue

Business Administration

The Department of Business and Economics offers several programs that provide special opportunities for students who are interested in careers in business and related fields. The programs in business benefit from endowments by the estate and family of the late D. Abbott Turner who was a prominent leader in business and civic affairs in Georgia and a trustee of Wesleyan. These endowments help provide Wesleyan students with instruction, equipment, and special activities that add an important dimension to the educational process.

The D. Abbott Turner Program in Business Management includes three major curriculum alternatives: 

  1. The major in Business Administration with a concentration in Digital Marketing, Healthcare Administration, Human Resource Management, Organizational Behavior, Sport Management, or Strategic Management.*
  2. The major in Accounting.
  3. The major in International Business

*Students in the Online Program may choose from Organizational Behavior or Strategic Management.

The department also offers an interdisciplinary major in Advertising and Marketing Communication (AMC).

The department has an expanded minor curriculum program with minors in Accounting, Business, Sport Management, Economics, and Finance

The department sponsors lectures, conferences, seminars, and research which promote entrepreneurship and business career opportunities for women. These activities provide students with the opportunity to discuss significant issues and experiences with successful women from the business community. 

Three student learning outcomes for the required courses in the Business Administration major have been identified:

  1. Business majors will demonstrate competency in breadth of knowledge of business principles.
  2. Business majors will demonstrate competency in depth of knowledge of business analysis.
  3. Graduates will demonstrate ability to integrate subject knowledge in the analysis of business issues.

Additional goals in the liberal arts are met in the general education curriculum:

  1. Understanding the historical and political context of business.
  2. Developing an awareness of the dimensions of human behavior as individuals and in organizations.
  3. Understanding the issues in philosophy and values which influence the business environment.

Major Requirements: Bachelor of Arts in Business Administration
The major in Business Administration requires that the student complete a total of 57 hours of course work: 42 hours of business core courses in specified areas of essential business topics – accounting, marketing, management, economics, and finance – and 15 hours of course work related to a concentration.  

Business Core (36 hours)  
Each course listed is 3 hours.
•    ACC 201: Financial Accounting: Concepts and Applications
•    ACC 202: Principles of Managerial Accounting
•    ACC 205: Principles of Finance 
•    BUS 106: Business Ethics and Society
•    BUS 303: Principles of Marketing
•    BUS 310: Business Law
•    BUS 315: Principles of Management
•    BUS 318: Human Resources Management
•    BUS 488: Business Policy Seminar
•    ECO 102: Issues in Macroeconomics
•    ECO 104: Issues in Microeconomics
•    MAT/PSY 220: Statistics

Business Electives (6 hours)
Each course listed is 3 hours.
•    BUS 128: Computer Applications
•    BUS/ECO/WST 210: Women and Economic Development
•    BUS 306: Advertising Strategy 
•    BUS 320: Investments Analysis
•    BUS/ACC 333: Business Information Systems 
•    BUS 335: Operations and Supply Chain Management
•    BUS/BSM 452: Field Study 
•    BUS 350: Entrepreneurship*

*BUS 350 is required for the Strategic Management concentration. Students with this concentration must select a different elective.

Concentration Courses (15 hours)
Students are required to pick at least one concentration. Please see below for specific information about each concentration.
Digital Marketing (DM) Concentration*
Businesses big and small, in every corner of the world, and selling any and every type of product rely on digital marketing to reach their consumers. Today’s digitally connected world allows us to connect with friends all around the world, video chat with family in other time zones and read about any interest we may have without leaving the comforts of home. For businesses in every industry producing any number of items, this means it is harder than ever to reach their target audience.

The Digital Marketing concentration will provide the student with baseline marketing skills so they understand the language of business, and are better equipped to land internships and jobs. It is designed to give the student a competitive advantage with the skills needed to compete in the fast-changing business world where most companies are using technology to reach their consumers. This competitive advantage gained by digital marketing skills will help enable the student to hit the ground running in their chosen profession.

*Digital Marketing is also offered as a stand-alone minor.

Required Courses (15 hours)
Each course listed is 3 hours. Courses with an asterisk are available online through the Rize consortium.
•    ART 225: Graphic Design
•    BUS 336: Social Media Marketing*
•    BUS 337: Email Marketing* 
•    BUS 338: Digital Marketing Analytics*
•    BUS 339: Viral and Organic Growth*

Healthcare Administration (HCA) Concentration*
Healthcare is the largest and fastest changing industry in the U.S., making up close to 18% of our national gross domestic product (GDP). To make effective decisions, professionals working in the field must understand basic business principles and tools related to finance, information systems, strategic planning, human resource management, and marketing.

In the field of healthcare administration, one may be responsible for establishing and implementing the policies and objectives of a specific clinical or administrative department or service within a single facility, or an entire healthcare organization or system.

A concentration in Healthcare Administration will help prepare the student to work in a variety of settings, including:
•    Clinic/Medical group practice
•    Hospital/Health system
•    Home health/Hospice services
•    Residential/Long-term care
•    Insurance/Managed care
•    Medical supply company
•    Government Services
•    University/Research Institution

A concentration in Healthcare Administration will provide the student with strong leadership abilities, including excellent communication and relationship management skills, diplomacy, collaboration and teamwork, adaptability and ability to manage change, and mentoring.

The Healthcare Administration concentration is designed to complement the student’s major with the objective of providing an introductory curriculum, which can assist the student in gaining employment in healthcare and healthcare related career fields. This objective can be achieved by: building on general education core foundations; introducing students to health services management functions through the mastery of certain skills including communication, decision-making, and coordination; and preparing students for graduate study. 

*Healthcare Administration is also offered as a stand-alone minor.

Required Courses (15 hours)
Each course listed is 3 hours.
•    BUS/HCA 308: Introduction to Healthcare Administration
•    BUS/HCA 309: Healthcare Operations and Quality Improvement  
•    BUS/HCA 313: Healthcare Policy and Economics 
•    BUS/HCA 314: Legal Aspects of Healthcare  
•    BUS/HCA 340: Healthcare Information Systems Management  

Human Resource Management (HRM) Concentration*
Employment of human resource (HR) managers is projected by the Bureau of Labor Statistics to grow 7 percent from 2018 to 2028 – faster than the average of all occupations. This is not by accident: as advancements are made in best practices and new technologies within HR departments, companies are willing to pay up to find the most talented individuals available, as they recognize the value of having highly talented people in those positions. HR managers have a tremendously valuable impact not just on the companies they work for, but on individual co-workers within the organization, and play an integral role in the modern economy. 

As the role of an HR professional within the workforce changes, students will need to adapt their skill sets in order to land these lucrative and prestigious positions. The increasingly focused skill set desired by major employers is no longer served by general business degrees. In today’s economy, it is essential that aspiring HR professionals receive training and experience in coordinating the administrative functions of an organization, hiring and training employees, handling inter-company disputes, working with HR software, and other skills that will be important to their job on day one. 

The Human Resource Management concentration is intended to provide students with the relevant skills to address these areas and to succeed as the highest performers in this burgeoning field. While students will also receive a traditional business education, graduates with this concentration will be able to point to specific skills they have learned and developed in HR that will allow them to stand out amongst all applicants. 

*Human Resource Management is also offered as a stand-alone minor.

Required Courses (15 hours)
Each course listed is 3 hours. Courses with an asterisk are available online through the Rize consortium.
•    BUS 317: Organizational Behavior 
•    BUS 319: Total Compensation Management*
•    BUS 329: Training and Development* 
•    BUS 331: Employment and Labor Law* 
•    BUS 334: Human Resource Risk Management*

Organizational Behavior (ORGB) Concentration*
Combining content from business and psychology, the Organizational Behavior concentration provides students with a more focused exploration of the impact of human behavior (both as individuals and in groups) on organizational practices. This concentration would be an ideal option for a psychology or business major who plans to apply to related graduate programs. Students who plan on entering the workplace following graduation will benefit from increased knowledge relating to human resources, conflict management, and employer-employee relations in governmental, for-profit, and non-profit organizations in both public and private sectors.

*Organizational Behavior is also offered as a stand-alone minor.

Required Courses (15 hours)
Each course listed is 3 hours.
•    BUS 317: Organizational Behavior
•    BUS 328: Art of Business Leadership
•    PSY 101: General Psychology
•    PSY 203: Social Psychology
•    PSY 312: Industrial and Organizational Psychology

Sport Management (BSM) Concentration*
The highly competitive field of sports management provides sports, fitness, and recreation minded students with business knowledge and exciting opportunities in the world of athletics.

Business Administration majors with a Sport Management concentration will gain experience and knowledge in areas of business, accounting, law, facility management, and marketing to create an expansive knowledge base for many careers. As part of our program, students in the sport management field will work with local semi-professional athletic teams, club sports, NCAA institutions, and other relevant fields to create a one-of-a-kind professional development opportunity to solidify their area of expertise and interest. The curriculum is designed to give students a broad understanding of all aspects of sport management and prepare them for careers in athletic administration, coaching, physical therapy, athletic training, and health and wellness.

* Sport Management is also offered as a stand-alone minor.

Required Courses (15 hours)
Each course listed is 3 hours.
•    BSM 110: Introduction to Sport Management
•    BSM/BUS 307: Sport Marketing
•    BSM 314: Sport Law
•    BSM 328: Facilities Management
•    BSM 400: Event Marketing and Management Capstone

Strategic Management (STMT) Concentration*
Strategic management involves decisions about the set of goal-directed, coordinated commitments and actions that a firm undertakes to gain and sustain superior performance relative to competitors. It includes diagnosing the competitive challenges facing a firm, formulating strategies (including corporate, business, international, etc) to address the competitive challenges, and devising a coherent set of actions to implement a firm’s strategy. 

Knowledge of strategic management complements students’ mastery of particular functional or operational areas, and allows graduates to understand how their functional roles and activities in a firm relate to the firm’s overall strategic objectives.

*Strategic Management is also offered as a stand-alone minor.

Required Courses (15 hours)
Each course listed is 3 hours.
•    BUS 317: Organizational Behavior
•    BUS 328: Art of Business Leadership
•    BUS 330: Strategic Management
•    BUS 332: International Business Management
•    BUS 350: Entrepreneurship 

Professional Development: Throughout their Wesleyan education each student is given opportunities to explore professional and career choices, and to develop and demonstrate the knowledge and skills essential for professional success. Each student will complete PDE 400: Professional Development Experience and PDE 401: Professional Practice Seminar.

The student learning outcome of developing an understanding of how a liberal arts education enhances a student's preparation for careers and further professional growth is met in the business administration major with BUS 475. The program also recommends students consider internships as opportunities to experience their fields of interest. It is not uncommon for an internship to lead to a job offer. Some of the sponsors who welcome Wesleyan interns in business include Cherry Blossom Festival, Coliseum Hospital, Greater Macon Chamber of Commerce, Medical Center of Central GA, Merrill-Lynch, the Southern Company and Georgia Power, SunTrust Bank, and the United Way.

Postgraduate Opportunities: The business degree prepares students for a profession and a career, while providing for immediate employment. Consequently, although some graduates pursue a Master of Business Administration or other graduate degrees, most enter the workforce immediately following graduation. Recent graduates are working for Arthur Andersen, Grant Thornton, Dow Chemical, Ernst and Young, the Department of Revenue, City Bank of London, Coca-Cola, SunTrust Bank, Bright Ideas Advertising, and for many other businesses, industries, and nonprofit organizations.

Minor Requirements: Business (18 hours)
Each course listed is 3 hours.
•    ACC 201: Financial Accounting: Concepts and Applications
•    ACC 205: Principles of Finance
•    BUS 105: Contemporary Business or BUS 106: Business Ethics and Society
•    ECO 102: Issues in Macroeconomics or ECO 104: Issues in Microeconomics
•    Two additional accounting (ACC), business (BUS), or economics (ECO) courses at or above the 300 level 

Business (BUS) Course Descriptions

BUS 105: Contemporary Business
Goal: To introduce students to the diverse external influences that impact issues and decision-making within an organization.
Content: Students will analyze the business environment in the areas of economic, social, political, technological, and global issues.
Taught: Occasionally
Prerequisite: None
Gen. Ed. Category: Exploring; Individuals & Communities; (SBS/PS)
Credit: 3 hours

BUS 106: Business Ethics and Society
Goal: To introduce students to the expectations society has toward business behavior.
Content: Major issues facing organizations in both the profit and nonprofit sector will be researched, analyzed, discussed, and evaluated. Through case studies, students will evaluate a variety of complex business situations and how decisions of organizations impact the larger society and the community in which they reside by forming and justifying decision alternatives that reflect ethical concepts.
Taught: Fall, Spring
Prerequisite: None
Gen. Ed. Category: Exploring; Individuals & Communities; (SBS/PS)
Credit: 3 hours
BUS 128: Computer Applications
Goal: To study a variety of professional applications.
Content: Uses and methods of integrating various types of software through the construction of several projects.
Taught: Annually
Prerequisite: None
Credit: 3 hours
BUS 210: Women and Economic Development
Goal: To study the impact of economic change on women by analyzing how age, sex, and race hierarchies modify changes in women's roles in different societies of Asia, Africa and Latin America.
Content: This course will focus on the effects of economic growth on the socioeconomic status of women. Most importantly, students will study the means by which patriarchy has persisted in various parts of Africa, Asia and Latin America by redefining itself, even as economies have modernized.
Taught: Fall, Spring
Prerequisite: None
Gen. Ed. Category: Synthesizing Perspectives; Women's Experiences; (SBS/PS)
Cross-listed as: ECO 210 and WST 210
Credit: 3 hours

BUS 303: Principles of Marketing
Goal: To understand the basic marketing functions: product policy, pricing, advertising, selling, distribution, and marketing research, and to apply them to practical marketing problems.
Content: The examination of the "4 P's" of marketing-product, price, promotion, and place. Practical application of these concepts by developing a global marketing plan.
Taught: Fall, Spring
Prerequisite: None
Credit: 3 hours

BUS 306: Advertising Strategy
Goal: To investigate the underlying ideas, principles, and concepts used by management of a business to inform consumers of the availability of and attributes of products and services.
Content: Study of advertising background and theory, with an emphasis on different types of advertising media available. Practical application of these concepts by creating advertising cases.
Taught: Spring
Prerequisite: None
Credit: 3 hours
BUS 307: Sport Marketing
Goal: To develop and apply the theories and functions of sport marketing and sales as applied across various sport management fields.
Content: Students will utilize research and development skills, sport promotion, advertising, marketing, and development of campaigns to investigate the sport industry. Demonstration and understanding of various sport and exercise/fitness industries, target audiences, and needs in marketing and promotion will be examined to provide a foundation for current/future practices in marketing.
Taught: Fall, alternate years
Prerequisites: BSM 110, BUS 303
Cross-listed as: BSM 307
Credit: 3 hours
BUS 308: Introduction to Healthcare Administration
Goal: To examine the behavioral and organizational factors that affect healthcare managers and to examines some of the strategies for problem solving and implementing change.
Content: Included will be information on the U.S. healthcare delivery system and examine the historical growth of the healthcare system, trends for the future, and the various settings where healthcare is provided. 
Taught: Fall, alternate years
Prerequisite: None
Cross-listed as: HCA 308
Credit: 3 hours
BUS 309: Healthcare Operations and Quality Improvement
Goal: To understand quality management and improvement is important in healthcare operations because of patient care, safety, and outcomes. 
Content: This course will address quality management tools and concepts, including root cause analysis and performance indicators.
Taught: Spring, alternate years
Prerequisite: BUS/HCA 308
Cross-listed as: HCA 309
Credit: 3 hours 
BUS 310: Business Law
Goal: To examine comprehensively the role of law and legal practice in the American business environment.
Content: Exploration of the differences between private and public law and also the differences between substantive and procedural law, with an emphasis on understanding the linkages between different areas of business law. Specific attention to such areas as classifications of legal subjects, the court system, dispute resolution, private law principles, public law, individual rights, business entities, and protection of society.
Taught: Fall, Spring
Prerequisite: None
Credit: 3 hours
BUS 313: Healthcare Policy and Economics
Goal: To introduce students to U.S. health policy and how it is developed, and the requirements of the major regulatory agencies. 
Content: Major debates related to healthcare legislation will be discussed.  The course will also look at how basic economic principles influence policy decisions.
Taught: Fall, alternate years
Prerequisite: BUS/HCA 308
Cross-listed as: HCA 313
Credit: 3 hours
BUS 314: Legal Aspects of Healthcare
Goal: To examine laws and regulations that guide almost every interaction in health care. 
Content: This course will explore the evolution of the laws and regulatory agencies that are actively involved in health care administration, and the contemporary issues that are likely to affect health care in the future.
Taught: Fall, alternate years
Prerequisite: BUS/HCA 308
Cross-listed as: HCA 314
Credit: 3 hours
BUS 315: Principles of Management
Goal: To understand the basic concepts, theories, and research in management and to apply them to practical management problems.
Content: Examination of the principal functional areas of management-planning, organizing, directing, and controlling as well as environmental, legal, economic, ethical, statistical, international, and career issues.
Taught: Fall
Prerequisite: None
Credit: 3 hours

BUS 317: Organizational Behavior
Goal: To examine the three components of an organization - the individual, the group, and the system.
Content: This course will study the relationships of these components, the effects on decisions, and the strategies to employ to best meet organizational needs.
Taught: Fall
Prerequisite: None
Credit: 3 hours

BUS 318: Human Resources Management
Goal: To examine human resource strategies and to acquaint students with human resource functions in business organizations.
Content: Studying the major human resource functions-recruitment, selection, planning, job analysis, orientation, training and development, career planning, performance appraisal, compensation management, employee benefits, safety and health, employee relations, collective bargaining, and research-in an organizational context.
Taught: Annually
Prerequisite: None
Credit: 3 hours

BUS 319: Total Compensation Management
Goal: To provide the student with an overview of the total compensation management function in business, as evidenced through the human resource framework. Major areas of activity will include job analysis, job evaluation, establishing pay structures, and benefits. 
Content: Strategic compensation, contextual influences on compensation practice, traditional bases for pay, incentive pay, person-focused pay, building internally consistent compensation systems, building market-competitive compensation systems, building pay structures that recognize employee contributions, discretionary benefits, legally required benefits, compensating executives, compensating the flexible workforce, compensating expatriates, pay and benefits outside the United States, and challenges facing compensation professionals.
Taught: Annually
Prerequisite: BUS 318
Credit: 3 hours

BUS 320: Investments Analysis
To acquaint students with the selection of common stocks, bonds, and other securities from the perspectives of both the individual and institutional investor.
Content: Basic concepts of investment management using risk/return analysis and empirical evidence to examine the securities valuation, the efficient markets hypothesis, portfolio diversification strategies, and investment decision-making in changing markets.
Taught: Occasionally
Prerequisite: None
Credit: 3 hours

BUS 328: Art of Business Leadership
Goal: To examine the leadership theories and approaches used to effectively lead individuals, work-teams, and groups.
Content: Students examine the knowledge and skills successful leaders must possess in the following areas of leadership: understanding leadership variables, the power of vision, the importance of ethics, the empowerment of people, leadership principles, understanding people, multiplying effectiveness, developing others, and performance management.
Taught: Fall, alternate years
Prerequisite: None
Credit: 3 hours
BUS 329: Training and Development
Goal: To help students develop knowledge and skill in the design, development, delivery, and evaluation of organizational training as well as to help students build skills in creating effective performance improvement programs, a vital resource in talent retention that is often overlooked. 
Content: Instructional System Design (ISD), the ATD Competency Model, key roles for training professionals, strategic training, needs assessment, learning and transfer of training, program design, training evaluation, traditional training methods, technology-based training, development, career management, mentoring, legal issues, managing diversity, career challenges, and the future of training and development.
Taught: Annually
Prerequisite: BUS 318
Credit: 3 hours

BUS 330: Strategic Management
Goal: To explore the processes and models managers use to make short and long run strategic decisions in corporations.
Content: Students study environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control.  Strategic management will also incorporate the integrative commit of business policy with a heavier environmental and strategic emphasis.
Taught: Spring, alternate years
Prerequisite: BUS 315
Credit: 3 hours
BUS 331: Employment and Labor Law
Goal: To examine the scope and role of HR in the occupational health and safety arena, the fundamental components of comprehensive programs and, more importantly, the interplay between these considerations and how important HR professionals are in their success.
Content: OSHA requirements, risk management and loss prevention, management of safety & workers’ compensation, employee assistance plans, preventative health issues, emergency response and preparedness, and developing a culture of safety, amongst others. There will be focus on the fundamental components of a comprehensive health and safety program to protect the employees in an organization and costly liability.
Taught: Annually
Prerequisites: BUS 310, BUS 315
Credit: 3 hours

BUS 332: International Business Management
Goal: To investigate the economic, social, and political organizations that have an influence on managing international businesses and/or investments.  Students may analyze customer-driven strategies, quality of global competitive environments, global logistics, and international business activities in differing political, legal, economic, cultural environments, and other pertinent topics.
Content: The course will cover the changing nature of the global economy in differing political, economic, legal, and cultural differences throughout the world. Ethical issues trade flow, foreign direct investment, regional economic agreements, global monetary system, World Bank, strategic alliances, marketing mix, product development, performance appraisal systems and supply-chain management are among the topics which may be analyzed.
Taught: Occasionally
Prerequisite: None
Credit: 3 hours
BUS 333: Business Information Systems
To understand how firms plan, build, and implement systems to process accounting information necessary to the business.
Content: A study of the fundamentals of business data processing techniques and systems. Technological advances and their effects on business are discussed.
Taught: Fall, alternate years
Prerequisite: ACC 201
Cross-listed as: ACC 333
Credit: 3 hours

BUS 334: Human Resource Risk Management
Goal: To provide the student with an overview of various laws and regulations that determine the rights and obligations of employees and employers.
Content: Topics covered include the nature of the employment relationship and common law principles, prohibitions against discrimination on the basis of certain protected characteristics such as race and gender, wage and hour law, the Family Medical Leave Act, the National Labor Relations Act, and other similar areas of labor and employment law. The primary focus is on federal laws governing the employment relationship, but there will also be discussion of state and local laws.
Taught: Annually
Prerequisites: BUS 318, BUS 331
Credit: 3 hours

BUS 335: Operations and Supply Chain Management
Goal: To explore the roles within operations, supply chain and logistics to include business operations and continuity, logistics, process improvement, and other relevant models and processes applicable to industries.
Content: Students study strategy, products, and capacity, manufacturing and service processes, supply chain processes, and supply and demand planning and control processes that enable corporations to deliver quality finished goods to the customers.
Taught: Annually
Prerequisite: BUS 315
Credit: 3 hours

BUS 336: Social Media Marketing
Goal: To introduce students to the particularities of advertising via Facebook, Twitter, and Instagram. Students will learn how to build effective ads for these platforms, select their appropriate audience, and measure the success of their efforts.
Content: Social media content, running social media campaigns:, follower growth, and retargeting.
Taught: Annually
Prerequisite: BUS 303 
Credit: 3 hours

BUS 337: Email Marketing 
Goal: To students how to craft successful email marketing campaigns when targeting business or individual customers. Students will also learn how to use email campaigns for customer engagement and activation. 
Content: Messaging and the subject line; email campaigns, conversion, engagement and onboarding; automation; metrics; and engagement.
Taught: Annually
Prerequisites: BUS 303; satisfaction of writing competency requirement
Credit: 3 hours

BUS 338: Digital Marketing Analytics
Goal: To learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. 
Content: Digital marketing funnels; analytics tools; A/B testing; data analysis; and rich data, vs. poor data.
Taught: Annually
Prerequisites: BUS 303, BUS 337; MAT 130 or higher
Credit: 3 hours

BUS 339: Viral and Organic Growth
Goal: To teach students what drives users to share content, how to build shareable content, and how to run contests and perform other activities that tend to lead to viral or organic growth. 
Content: The psychology of virality; meme culture and marketing; influencer marketing and referral programs; and viral contests.
Taught: Annually
Prerequisites: BUS 303, BUS 336
Credit: 3 hours

BUS 340: Healthcare Information Systems Management
Goal: To introduce the student to the principles of computer technology related to health care with emphasis on computerized medical billing, health care data collection, storage, retrieval, security arrangement, presentation, and verification. This course will also introduce the components and requirements of the electronic health record.
Content: Origins, sources and content of healthcare data; technologies used to manage and control healthcare databases; key components of healthcare databases; telecommunications technology; electronic medical record (EMR); project management; systems evaluation.
Taught: Spring, alternate years
Prerequisite: None
Cross-listed as: HCA 340
Credit: 3 hours

BUS 350: Entrepreneurship
Goal: To awaken the student's entrepreneurial spirit and to make the student aware of the significant role that entrepreneurial thinking plays in the successful development of new enterprises whether they be for-profit or non-profit organizations.
Content: Class discussions and textbooks readings will explore entrepreneurial characteristics, entrepreneurial opportunities, and effective small business planning and management systems. Because the business plan serves as a model and framework for entrepreneurial thinking, the student will create a personal and informal business plan for a business or non-profit organization of their choosing.
Taught: Occasionally
Prerequisite: None
Credit: 3 hours

BUS 396: Special Topics in Business
Goal: To provide an opportunity for exploration of a topic not offered as part of the established curriculum.
Content: Examination of special topics, problems, or issues in business that seem particularly relevant to student needs and interests.
Taught: Occasionally
Prerequisite: Dependent on topic
Credit: 3 hours. A student may take a maximum of six to eight semester hours (two courses) of special topics in any one field.

BUS 451: Directed Independent Study
Goal: To provide the student with the opportunity for independent study, under careful supervision, of significant topics in business selected in consultation with the instructor.
Content: Varies
Taught: Fall, Spring, and Summer
Prerequisites: Adequate course work for the placement selected and permission of the faculty advisor
Credit: 1-9 hours

BUS 452/199: Field Study
Goal: To provide the student with intensive, specialized work experience in the area of business.
Content: Observation and participation in the work of business professionals.
Taught: Fall, Spring, and Summer
Prerequisites: Adequate course work for the placement selected and permission of the faculty advisor; approval of the Director of Career Development
Credit: 1-12 hours

BUS 488: Business Policy Seminar
Goal: To familiarize the student with the integration of the functional areas of business through study and discussion of real organizational problems from the perspective of top-level management.
Content: Emphasis on the development of conceptual skills in management, marketing, and finance that require the student to approach decision-making and strategic planning in terms of the total impact on the organization. An online computer simulation is an integral part of BUS 488. Near the end of the course, students will also take the Comprehensive Business Test (CBT).
Taught: Fall, Spring
Prerequisites: ACC 201, ACC 202, BUS 106, BUS 303, BUS 310, BUS 315, BUS 318, ECO 102, ECO 104, and senior standing. Should be taken during Split Term B of the student's final semester when all of these courses have been completed or are near completion.
Credit: 3 hours

BUS 499: Honors Thesis (Fee required)


Links to Other Course Descriptions

Accounting (ACC)

Economics (ECO)

Mathematics (MAT)

Sport Management (BSM)

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