Business Administration

2018-2019 Catalogue

The Department of Business and Economics offers several programs that provide special opportunities for students who are interested in careers in business and related fields. The programs in business benefit from endowments by the estate and family of the late D. Abbott Turner who was a prominent leader in business and civic affairs in Georgia and a trustee of Wesleyan. These endowments help provide Wesleyan students with instruction, equipment, and special activities that add an important dimension to the educational process.

The D. Abbott Turner Program in Business Management includes four major curriculum alternatives: the major in business administration, the major in accounting, the major in international business and the major in sport management. The department also offers a major in economics and an interdisciplinary major in advertising and marketing communication.

The department has an expanded minor curriculum program with minors in accounting, business management, sport management, economics, and finance.

The department sponsors lectures, conferences, seminars, and research which promote entrepreneurship and business career opportunities for women. These activities provide students with the opportunity to discuss significant issues and experiences with successful women from the business community. A lecture series offers topical special lectures and convocations with prominent leaders in business and government.

Major Requirements: Bachelor of Arts in Business Administration

The major in business administration requires that the student complete 43 hours of course work in specified areas of essential business topics: accounting, marketing, management, economics, and finance. The student majoring in business administration may use additional elective hours to design a concentrated area of study beyond the minimum major requirements in accounting, marketing, economics, finance, technology, or a non-business field. Completion of a second major in another field is encouraged.

Five student learning outcomes for the required courses in the business administration major have been identified:

I. understanding the fundamental concepts of business
II. understanding the economic and financial dimensions of business;
III. understanding the collection, organization, and analysis of business and the use of computer in decision-making;
IV. developing knowledge in one advanced area of business studies; and
V. integrating knowledge previously gained and developing experience in application of knowledge, research, and critical thinking.

Additional goals in the liberal arts are met in the general education curriculum:

I. understanding the historical and political context of business;
II. developing an awareness of the dimensions of human behavior as individuals and in organizations;
III. understanding the issues in philosophy and values which influence the business environment.

The requirements for the business administration major and the goal that each fulfills are as follows:

I. BUS 105 Contemporary Business
or BUS 106 Business and Society 3 hours
BUS 303 Principles of Marketing 3 hours
BUS 315 Principles of Management 3 hours
BUS 318 Human Resource Management 3 hours
II. ECO 102 Issues in Macroeconomics 3 hours
ECO 104 Issues in Microeconomics 3 hours
ECO 205 Principles of Finance 3 hours
III. ACC 201 Financial Accounting: Concepts and Applications 3 hours
ACC 202 Principles of Managerial Accounting 3 hours
BUS 128 Computer Applications 3 hours
MAT 192 Introduction to Mathematical Reasoning 3 hours (or higher level course in mathematics)
MAT 220 Statistical Methods 3 hours

IV. One approved 300+ course in accounting, business, or economics 3 hours

V. BUS 488 Business Policy Seminar 3 hours
BUS 475 Portfolio Seminar 1 hour

Integrative Experience: The student learning outcome of enhancing a student's capacity for integrative thinking is met in the business administration major with the requirement of BUS 475 Portfolio Seminar. This course provides a forum for business majors to discuss, analyze, and critique and prepare a senior portfolio documenting their integrative experience. The student will reflect upon the interdisciplinary nature of her courses of study including the general education experiences and their relationship to her business major. This course includes the formal presentation of a portfolio documenting these experiences

Professional Development: Throughout her Wesleyan education each student is given opportunities to explore professional and career choices, and to develop and demonstrate the knowledge and skills essential for professional success. Each student will complete a PDE 400 Professional Development Experience and submit a PDE 401 Professional ePortfolio prior to graduation.

The student learning outcome of developing an understanding of how a liberal arts education enhances a student's preparation for careers and further professional growth is met in the business administration major with BUS 475. The program also recommends students consider internships as opportunities to experience their fields of interest. It is not uncommon for an internship to lead to a job offer. Some of the sponsors who welcome Wesleyan interns in business include Cherry Blossom Festival, Coliseum Hospital, Greater Macon Chamber of Commerce, Medical Center of Central GA, Merrill-Lynch, the Southern Company and Georgia Power, SunTrust Bank, and the United Way.

Postgraduate Opportunities: The business degree prepares students for a profession and a career, while providing for immediate employment. Consequently, although some graduates pursue a Master of Business Administration or other graduate degrees, most enter the workforce immediately following graduation. Recent graduates are working for Arthur Andersen, Grant Thornton, Dow Chemical, Ernst and Young, the Department of Revenue, City Bank of London, Coca-Cola, SunTrust Bank, Bright Ideas Advertising, and for many other businesses, industries, and nonprofit organizations.

Minor Requirements: Business. A minor in business consists of a minimum of 18 hours distributed as follows:

BUS 105 Contemporary Business
BUS 106 Business and Society 3 hours
ACC 201 Financial Accounting: Concepts and Applications 3 hours
ECO 102 Issues in Macroeconomics
ECO 104 Issues in Microeconomics 3 hours
ECO 205 Principles of Finance 3 hours
Two additional accounting, business or economics courses at or above the 300 level 6 hours

Business Administration (BUS) Gen. Ed. Course Descriptions

105: Contemporary Business.
Goal: Introduce students to the diverse external influences that impact on issues and decision making within an organization.
Content: Students will analyze the business environment in the areas of economic, social, political, technological, and global issues.
Taught: Fall, Spring.
Gen. Ed. Category : Exploring; Individuals & Communities; (PS).
Credit: 3 hours.

106: Business and Society.
Goal: To introduce students to the expectations society has toward business behavior.
Content: Major issues facing organizations in both the profit and nonprofit sector will be researched, analyzed, discussed, and evaluated. Students will evaluate how decisions of organizations impact the larger society and the community in which they reside.
Taught : Fall, Spring.
Gen. Ed. Category: Exploring; Individuals & Communities; (PS).
Credit: 3 hours.
210: Women and Economic Development.
Goal: To study the impact of economic change on women by analyzing how age, sex and race hierarchies modify changes in women's roles in different societies of Asia, Africa and Latin America.
Content: This course will focus on the effects of economic growth on the socioeconomic status of women. Most importantly, students will study the means by which patriarchy has persisted in various parts of Africa, Asia and Latin America by redefining itself, even as economies have modernized.
Taught: Fall, Spring.
Gen. Ed. Category: Expanding; Women's Experiences; (PS).
Credit: 3 hours; cross-listed as ECO 210 and WST 210.

Business (BUS) Other Course Descriptions

128: Computer Applications.
Goal: To study a variety of professional applications.
Content: Uses and methods of integrating various types of software through the construction of several projects.
Taught: Fall, Spring.
Credit: 3 hours.

303: Principles of Marketing.
Goal: To understand the basic marketing functions: product policy, pricing, advertising, selling, distribution, and marketing research, and to apply them to practical marketing problems.
Content: The examination of the "4 P's" of marketing-product, price, promotion, and place. Practical application of these concepts by developing a global marketing plan.
Taught: Fall, Spring.
Credit: 3 hours.

306: Advertising Strategy.
Goal: To investigate the underlying ideas, principles, and concepts used by management of a business to inform consumers of the availability of and attributes of products and services.
Content: Study of advertising background and theory, with an emphasis on different types of advertising media available. Practical application of these concepts by creating advertising cases.
Taught: Spring.
Credit: 3 hours.
307: Sport Marketing.
Goal: To develop and apply the theories and functions of sport marketing and sales as applied across various sport management fields.
Content: Students will utilize research and development skills, sport promotion, advertising, marketing, and development of campaigns to investigate the sport industry.  Demonstration and understanding of various sport and exercise/fitness industries, target audiences, and needs in marketing and promotion will be examined to provide a foundation for current/future practices in marketing.
Taught: Fall, alternate years.
Credit: 3 hours.
Prerequisites: BSM 110, BUS 303; cross-listed as BSM 307.
310: Business Law.
Goal: To examine comprehensively the role of law and legal practice in the American business environment.
Content: Exploration of the differences between private and public law and also the differences between substantive and procedural law, with an emphasis on understanding the linkages between different areas of business law. Specific attention to such areas as classifications of legal subjects, the court system, dispute resolution, private law principles, public law, individual rights, business entities, and protection of society.
Taught: Fall, Spring.
Credit: 3 hours.

315: Principles of Management.
Goal: To understand the basic concepts, theories, and research in management and to apply them to practical management problems.
Content : Examination of the principal functional areas of management-planning, organizing, directing, and controlling as well as environmental, legal, economic, ethical, statistical, international, and career issues.
Taught: Fall.
Credit: 3 hours.

317: Organizational Behavior.
Goal: To examine the three components of an organization - the individual, the group, and the system.
Content: This course will study the relationships of these components, the effects on decisions, and the strategies to employ to best meet organizational needs.
Taught: Fall.
Credit: 3 hours.

318: Human Resources Management.
Goal: To examine human resource strategies and to acquaint students with human resource functions in business organizations.
Content: Studying the major human resource functions-recruitment, selection, planning, job analysis, orientation, training and development, career planning, performance appraisal, compensation management, employee benefits, safety and health, employee relations, collective bargaining, and research-in an organizational context.
Taught: Fall, Spring.
Credit: 3 hours.

320: Investments Analysis.
Goal: To acquaint students with the selection of common stocks, bonds, and other securities from the perspectives of both the individual and institutional investor.
Content: Basic concepts of investment management using risk/return analysis and empirical evidence to examine the securities valuation, the efficient markets hypothesis, portfolio diversification strategies, and investment decision-making in changing markets.
Taught: Spring.
Credit: 3 hours.
332: International Business Management.
Goal: To investigate the economic, social, and political organizations that have an influence on managing international businesses and/or investments.  Students may analyze customer-driven strategies, quality of global competitive environments, global logistics, and international business activities in differing political, legal, economic, cultural environments, and other pertinent topics.
Content: The course will cover the changing nature of the global economy in differing political, economic, legal, and cultural differences throughout the world. Ethical issues trade flow, foreign direct investment, regional economic agreements, global monetary system, World Bank, strategic alliances, marketing mix, product development, performance appraisal systems and supply-chain management are among the topics which may be analyzed.
Taught: Occasionally.
Credit: 3 hours.
333: Business Information Systems.
Goal: To understand how firms plan, build, and implement systems to process accounting information necessary to the business.
Content: A study of the fundamentals of business data processing techniques and systems. Technological advances and their effects on business are discussed.
Taught: Spring.
Prerequisite: ACC 201.
Credit: 3 hours; cross-listed as ACC 333.

350: Entrepreneurship.
Goal: To awaken the student's entrepreneurial spirit and to make the student aware of the significant role that entrepreneurial thinking plays in the successful development of new enterprises whether they be for-profit or non-profit organizations.
Content: Class discussions and textbooks readings will explore entrepreneurial characteristics, entrepreneurial opportunities, and effective small business planning and management systems. Because the business plan serves as a model and framework for entrepreneurial thinking, the student will create a personal and informal business plan for a business or non-profit organization of her choosing.
Taught: Offered occasionally.
Credit: 3 hours.

396: Special Topics in Business.
Goal: To provide an opportunity for exploration of a topic not offered as part of the established curriculum.
Content: Examination of special topics, problems, or issues in business that seem particularly relevant to student needs and interests.
Taught: Offered occasionally.
Prerequisite: Dependent on topic.
Credit: 3 hours. A student may take a maximum of six to eight semester hours (two courses) of special topics in any one field.

451: Directed Independent Study.
Goal: To provide the student with the opportunity for independent study, under careful supervision, of significant topics in business selected in consultation with the instructor.
Content: Varies.
Taught: Fall, Spring, and Summer.
Prerequisite: Adequate course work for the placement selected and permission of the faculty advisor.
Credit: 1-9 hours.

452/199: Field Study.
Goal: To provide the student with intensive, specialized work experience in the area of business.
Content: Observation and participation in the work of business professionals.
Taught: Fall, Spring, and Summer.
Prerequisite: Adequate course work for the placement selected and permission of the faculty advisor; approval of the Director of Career Development.
Credit: 1-12 hours.

475: Portfolio Seminar.
Goal: To provide a forum for accounting, business administration, and international business majors in which students discuss, analyze, critique and prepare a senior portfolio documenting their integrative experience.
Content: Students will reflect upon the interdisciplinary nature of their courses of study including the general education experiences and their relationship to their major.
Taught: Fall, Spring.
Prerequisite: Junior or senior standing.
Credit: 1 hour; cross-listed as ECO 475.

488: Business Policy Seminar.
Goal: To familiarize the student with the integration of the functional areas of business through study and discussion of real organizational problems from the perspective of top-level management.
Content: Emphasis on the development of conceptual skills in management, marketing, and finance that require the student to approach decision-making and strategic planning in terms of the total impact on the organization. An on-line computer simulation is an integral part of BUS 488.
Taught: Fall, Spring.
Prerequisite: BUS 303 and BUS 315; ECO 205; and senior standing.
Credit: 3 hours.

499: Honors Thesis. (Fee required)
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