Digital Marketing | Course Catalogue

2020-2021 Catalogue

Businesses big and small, in every corner of the world, and selling any and every type of product rely on digital marketing to reach their consumers. Today’s digitally connected world allows us to connect with friends all around the world, video chat with family in other time zones and read about any interest we may have without leaving the comforts of home. For businesses in every industry producing any number of items, this means it is harder than ever to reach their target audience.

The digital marketing minor will provide the student with baseline marketing skills so they understand the language of business, and to help them land internships and jobs. It is designed to give the student a competitive advantage with the skills needed to compete in the fast-changing business world where most companies are using technology to reach their consumers. This competitive advantage gained by digital marketing skills will help enable the student to hit the ground running in their chosen profession.

* Digital marketing is also offered as a concentration for business administration majors; please see the Business Administration page of the course catalogue for additional details.

Required Courses (18 hours)
Each course listed is 3 hours.
•     ART 225: Graphic Design
•     BUS 303: Principles of Marketing
•     BUS 336: Social Media Marketing
•     BUS 337: Email Marketing
•     BUS 338: Digital Marketing Analytics
•     BUS 339: Viral and Organic Growth

  • About Us
    • Mission and History
  • Academic Catalogue
    • Undergraduate Calendar
    • Graduate Calendar
  • Policies
    • Academic Enrichment
    • Credit Options
    • Errata
    • Graduate Policies 
    • Undergraduate Policies
  • Admission
    • Undergrad Admission
    • Graduate Admission
  • Cost
    • Tuition & Fees
    • Financial Aid
  • Graduate Programs
    • Master of Arts IOP
    • Master of Arts Music
    • MBA Program
    • Master of Education
    • Master of Science Healthcare
  • Undergraduate Programs
    • Bachelor of Arts
    • Bachelor of Fine Arts
    • BSN Nursing
    • Dual Degree Programs
    • Online Program
    • Prof. Concentrations
  • Majors and Minors
    • Accounting
    • Advertising & Comm
    • American Studies
    • Applied Data Analysis
    • Applied Math Science
    • Applied Psychology
    • Art BFA-Studio Art BA
    • Art History
    • Arts Management
    • Asian Studies
    • Biology
    • Business Admin
    • Chemistry
    • Chinese
    • Communication
    • Computer Science
    • Digital Marketing
    • Economics
    • Education
    • English
    • Environmental Studies
    • Equine Therapy
    • Finance
    • Forensic Science
    • French
    • German
    • Health & Physical Ed.
    • Healthcare Admin
    • History
    • History Politics Global
    • Human Resources
    • Humanities
    • International Business
    • Japanese
    • Leadership
    • Mathematics
    • Music
    • Neuroscience
    • Nursing
    • Org Behavior
    • Philosophy
    • Physics
    • Political Science
    • Pre-Law
    • Professional Develop
    • Psychology
    • Public Health
    • Rel. Phi. Social
    • Religious Studies
    • Self-Designed Major
    • Spanish
    • Sport Management
    • Strategic Management
    • Theatre
    • Travel-Study
    • Visual Studies
    • Integrative Seminar
    • Women Gender
    • Writing

Calendar of Events

Wesleyan College is privileged to steward many arts and cultural events and share them with the community. Most are free and open to the public. Wesleyan art galleries are open M-F 1:30 – 5:00 PM and on Wesleyan Market Saturdays from 10:00 AM – 2:00 PM.

Visit our Campus

Tour our beautiful 200-acre campus featuring Georgian architecture, lush green spaces, recreational facilities, residence halls, and worship center.

NCAA Division III Athletics

Wesleyan College is home to five NCAA Division III sports: soccer, basketball, volleyball, tennis, and softball. In addition, we offer an award-winning Intercollegiate Horse Show Association (IHSA) Equestrian program.

Join our email list