academic catalogue

2023-2024 Catalogue

Digital Marketing

Businesses big and small, in every corner of the world, and selling any and every type of product rely on digital marketing to reach their consumers. Today’s digitally connected world allows us to connect with friends all around the world, video chat with family in other time zones and read about any interest we may have without leaving the comforts of home. For businesses in every industry producing any number of items, this means it is harder than ever to reach their target audience.

The Digital Marketing minor will provide the student with baseline marketing skills so they understand the language of business, and to help them land internships and jobs. It is designed to give the student a competitive advantage with the skills needed to compete in the fast-changing business world where most companies are using technology to reach their consumers. This competitive advantage gained by digital marketing skills will help enable the student to hit the ground running in their chosen profession.

Digital marketing is also offered as a concentration for Business Administration majors; please see the Business Administration page of the course catalogue for additional details.

Required Courses (18 hours)
Each course listed is 3 hours. Courses with an asterisk are available online through the Rize consortium.

  • ART 225 Graphic Design or BUS 304 SEO/SEM*
    • Students in the Day program are encouraged to take ART 225.
  • BUS 303 Principles of Marketing
  • BUS 336 Social Media Marketing
  • BUS 337 Email Marketing
  • BUS 338 Digital Marketing Analytics*
  • BUS 339 Viral and Organic Growth*

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