2023-2024 Catalogue

Strategic Management

Strategic management involves decisions about the set of goal-directed, coordinated commitments and actions that a firm undertakes to gain and sustain superior performance relative to competitors. It includes diagnosing the competitive challenges facing a firm, formulating strategies (including corporate, business, international, etc) to address the competitive challenges, and devising a coherent set of actions to implement a firm’s strategy. 

Knowledge of strategic management complements students’ mastery of particular functional or operational areas, and allows graduates to understand how their functional roles and activities in a firm relate to the firm’s overall strategic objectives.

Minor Objectives
Upon successful completion of this minor*, the student will be able to:

1. Relate and discuss the potential functions and applications of management processes in the areas of planning, organizing, staffing, directing, leading, and controlling.
2. Identify and examine the needs of today’s managers in assessing and implementing strategies used in the management of information technology in the workplace.
3. Recognize and describe issues as they relate to organizational behavior in terms of individual, group/team, and overall organization.
4. Examine and explore potential management problems and opportunities and discuss possible strategies and applications to be used in addressing such managerial concerns.
5. Recognize and discuss ethical conduct and the social responsibility of business in the lives of internal and external stakeholders.
6. Analyze the external and internal environmental forces affecting business organizations that affect the effectiveness of managers in today’s competitive and global organizations.

*Strategic Management is also offered as a concentration for Business Administration majors; please see the Business Administration page of the course catalogue for additional details.

Required Courses (18 hours)
Each course listed is 3 hours.
•    BUS 315: Principles of Management
•    BUS 317: Organizational Behavior
•    BUS 330: Strategic Management
•    BUS 332: International Business Management
•    ACC/BUS 333: Business Information Systems
•    BUS 350: Entrepreneurship