2020-2021 Catalogue

Strategic management involves decisions about the set of goal-directed, coordinated commitments and actions that a firm undertakes to gain and sustain superior performance relative to competitors. It includes diagnosing the competitive challenges facing a firm, formulating strategies (including corporate, business, international, etc) to address the competitive challenges, and devising a coherent set of actions to implement a firm’s strategy. 

Knowledge of strategic management complements students’ mastery of particular functional or operational areas, and allows graduates to understand how their functional roles and activities in a firm relate to the firm’s overall strategic objectives.

Minor Objectives

Upon successful completion of this minor*, the student will be able to:

• Relate and discuss the potential functions and applications of management processes in the areas of planning, organizing, staffing, directing, leading, and controlling.
• Identify and examine the needs of today’s managers in assessing and implementing strategies used in the management of information technology in the workplace.
• Recognize and describe issues as they relate to organizational behavior in terms of individual, group/team, and overall organization.
• Examine and explore potential management problems and opportunities and discuss possible strategies and applications to be used in addressing such managerial concerns.
• Recognize and discuss ethical conduct and the social responsibility of business in the lives of internal and external stakeholders.
• Analyze the external and internal environmental forces affecting business organizations that affect the effectiveness of managers in today’s competitive and global organizations.
   

*Strategic management is also offered as a concentration for business administration majors; please see the “Business Administration” page of the course catalogue for additional details and course descriptions.

Required Courses (18 hours)

Each course listed is 3 hours.

• BUS 315: Principles of Management
• BUS 317: Organizational Behavior
• BUS 330: Strategic Management
• BUS 332: International Business Management
• ACC/BUS 333: Business Information Systems
• BUS 350: Entrepreneurship