Advertising and Marketing Communication

Advertising and design are powerful tools for change. These fields engage the public to communicate, persuade, inform, and instruct.

Advertising and marketing communication (AMC) is an interdisciplinary major designed to prepare students for careers in advertising, marketing, graphic design, and media sales. Graduates of this program are skilled in communicating in various media and contexts; have a working knowledge of the basic principles and capabilities of design; have a broad understanding of contemporary marketing theory and business practices; and gain skills using industry-standard software for graphic design. Students have gone on to graduate studies in design, photography, and business, and have started careers in advertising, marketing, graphic design, photography, and public relations.

Students will gain a thorough understanding of the advertising and marketing communication field, including a firm foundation in the application of visual and textual thinking in actual projects and presentations, as well as a broad understanding of the content and principles of business, communication, and graphic design. Students are encouraged to double major in AMC and studio art, business administration, or communication.

Major: Advertising & Marketing Communication
Related majors and minors: BFA or BA Art, Business Administration, Communication, Visual Studies minor
Academic Catalogue



Choose between 3 different degree programs: bachelor of arts, bachelor of fine arts, or bachelor of science in nursing.

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The pre-law minor offers students focused course work to prepared them for pursuing a J.D. and a legal career, with a combination of courses that focus directly on a particular area of law and others that help develop a skill that will be particularly needed in law school. In addition to studying politics and government, students will take courses in related areas, such as business, communication, ethics, logic, and the history of United States civil rights to develop knowledge and skills that they may use in the study of law.

Guidelines for law school admission do not designate any one particular area in which a student must major in order to be admitted to law school, so students may combine this minor with any major they desire, whether it is politics and global affairs, art or environmental studies, to name just three.

Students who have been admitted to the 3+3 Accelerated J.D. Program in conjunction with Mercer University would be well advised to declare the pre-law minor. Academic Catalogue

Why Wesleyan?

Why Wesleyan?

No one knows Wesleyan better than our alumnae who have experienced learning, living, and thriving at Wesleyan. Alumnae reflect on their experiences on campus and the impact on their lives through lifelong friendships to skills acquired on campus impacting their careers.

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Career Development

Career Development

A liberal arts education prepares you for your first job and your last. Wesleyan has a four-year plan to prepare students to make the connection between a liberal arts education and success in the workplace.

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Wesleyan offers 23 majors and 30 minors, as well as eight pre-professional programs. Students also have the opportunity to self-design their own major, combining two or more interdisciplinary major programs.

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Wesleyan AMC Majors have attended GRADUATE Schools across America:

Savannah College of Art and Design (SCAD), The Creative Circus,
Georgia Tech, University of Georgia, Northeastern University at Boston 





The capstone class in the AMC major provides students with a real-world experience running their own ad agency. Working as a team, students partner with local start-ups and nonprofits to develop a marketing plan with supporting graphics and marketing materials. Students have found this experience to be challenging and a vital component in their career preparation.


Students working in a computer lab on graphic design artwork.

Outside The Classroom

Students majoring in AMC have interned with the Atlanta Governor’s Program, CNN, the Red Cross, the Cherry Blossom Festival, local television and radio stations, advertising agencies, and various law offices, hospitals, schools, and businesses in Atlanta and in the surrounding Macon community.

10 Great Career Options For AMC Majors

Graphic Designer

Someone who uses her creativity and technical tools to plan and develop designs to sell something, to entertain, to spread information, or to educate people.

Creative Director

Responsible for leading a team by developing guidelines and directing creative work including print collateral, websites, email campaigns, TV and radio advertising, social media, and many related tasks.

Art Director

Sets the overall tone for a creative assignment such as the theme of a photo shoot, defining the values and graphic approach to a website, or choosing the color palette for a movie.


Primarily delivers the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close partnership with art directors and have lots of input to the visual elements.


Responsible for managing marketing, advertising, and promotional staff and activities. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.


Point-person for developing, implementing, and executing marketing initiatives and activities for their particular brand including print, web, social media, broadcast, campaigns, events, and sponsorships.


Specializes in sales of commercial, industrial, or residential services using knowledge of marketing conditions, contracts, sales methods, and equipment.

Marketing Specialist

Responsible for designing, creating, and delivering marketing programs to support the growth of company products/services through sales presentations. Provides report based marketing trends, competition, new products, and pricing.

Web Designer

A web designer is more focused on the look and feel of a website than how it works; a person with an aesthetic sense who can build and maintain websites that look good.


Selects media platforms that best suit the brand or product that will be advertised. Contact with clients and colleagues is a key feature of the job.

Dennis Applebee
Professor of Art (478) 757-5194 Profile
Deidra Donmoyer
Professor of Communication (478) 757-5208 Profile
Seth Selke
EMBA Program Director (478) 757-5184 Profile


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