Advertising and marketing communication (AMC) is an interdisciplinary major designed to prepare students for careers in advertising, marketing, graphic design, and media sales. Graduates of this program are skilled in communicating in various media and contexts; have a working knowledge of the basic principles and capabilities of design; have a broad understanding of contemporary marketing theory and business practices; and gain skills using industry-standard software for graphic design. Students have gone on to graduate studies in design, photography, and business, and have started careers in advertising, marketing, graphic design, photography, and public relations.
Students will gain a thorough understanding of the advertising and marketing communication field, including a firm foundation in the application of visual and textual thinking in actual projects and presentations, as well as a broad understanding of the content and principles of business, communication, and graphic design. Students are encouraged to double major in AMC and studio art, business administration, or communication.
Choose between 3 different degree programs: bachelor of arts, bachelor of fine arts, or bachelor of science in nursing.
* also a minor
Find out more about our Pre-Professional programs here.
Savannah College of Art and Design (SCAD), The Creative Circus,
Georgia Tech, University of Georgia, Northeastern University at Boston
The capstone class in the AMC major provides students with a real-world experience running their own ad agency. Working as a team, students partner with local start-ups and nonprofits to develop a marketing plan with supporting graphics and marketing materials. Students have found this experience to be challenging and a vital component in their career preparation.
Students majoring in AMC have interned with the Atlanta Governor's Program, CNN, the Red Cross, the Cherry Blossom Festival, local television and radio stations, advertising agencies, and various law offices, hospitals, schools, and businesses in Atlanta and in the surrounding Macon community.
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