Advertising and marketing communication (AMC) is an interdisciplinary major designed to prepare students for careers in advertising, marketing, graphic design, and media sales. Graduates of this program are skilled in communicating in various media and contexts; have a working knowledge of the basic principles and capabilities of design; have a broad understanding of contemporary marketing theory and business practices; and gain skills using industry-standard software for graphic design. Students have gone on to graduate studies in design, photography, and business, and have started careers in advertising, marketing, graphic design, photography, and public relations.
Students will gain a thorough understanding of the advertising and marketing communication field, including a firm foundation in the application of visual and textual thinking in actual projects and presentations, as well as a broad understanding of the content and principles of business, communication, and graphic design. Students are encouraged to double major in AMC and studio art, business administration, or communication.
The capstone class in the AMC major provides students with a real-world experience running their own ad agency. Working as a team, students partner with local start-ups and nonprofits to develop a marketing plan with supporting graphics and marketing materials. Students have found this experience to be challenging and a vital component in their career preparation.
Students majoring in AMC have interned with the Atlanta Governor's Program, CNN, the Red Cross, the Cherry Blossom Festival, local television and radio stations, advertising agencies, and various law offices, hospitals, schools, and businesses in Atlanta and in the surrounding Macon community.
AMC 396: Special Topics in Advertising & Marketing Communication.
To provide an opportunity for exploration of a topic not offered as part of the established curriculum. Examination of special topics, problems, or issues that seem particularly relevant to student needs and interests.
AMC 451: Directed Independent Study.
To provide the student with the opportunity for independent study, under careful supervision, of significant topics in accounting selected in consultation with the instructor.
AMC 452/199: Field Study.
To provide the student with intensive, specialized work experience in the area of advertising & marketing communication. Observation and participation in the work of accounting professionals.
AMC 470: Senior Project/Integrative Experience in Advertising & Marketing Communication.
The students will work as a team in the development of a marketing project. A real business or organization is secured as a client for the team. Throughout the term, the students meet and work with the client periodically as they develop the project independently and as group. At the end of the semester, the students make a formal presentation to the client as in a business setting.
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