Advertising and Marketing Communication

Advertising and design are powerful tools for change. These fields engage the public to communicate, persuade, inform, and instruct.

Advertising and marketing communication (AMC) is an interdisciplinary major designed to prepare students for careers in advertising, marketing, graphic design, and media sales. Graduates of this program are skilled in communicating in various media and contexts; have a working knowledge of the basic principles and capabilities of design; have a broad understanding of contemporary marketing theory and business practices; and gain skills using industry-standard software for graphic design. Students have gone on to graduate studies in design, photography, and business, and have started careers in advertising, marketing, graphic design, photography, and public relations.

Students will gain a thorough understanding of the advertising and marketing communication field, including a firm foundation in the application of visual and textual thinking in actual projects and presentations, as well as a broad understanding of the content and principles of business, communication, and graphic design. Students are encouraged to double major in AMC and studio art, business administration, or communication.

Major: Advertising & Marketing Communication
Related majors and minors: BFA or BA Art, Business Administration, Communication, Visual Studies minor
Academic Catalogue

 

UNDERGRADUATE PROGRAMS

Choose between 3 different degree programs: bachelor of arts, bachelor of fine arts, or bachelor of science in nursing.

Majors
Minors
  • Accounting 
  • Art, studio 
  • Asian studies
  • Biology 
  • Business 
  • Chemistry
  • Communication
  • Digital marketing*
  • English 
  • Economics
  • Educational studies
  • English with a Literature Emphasis
  • English with a Writing Emphasis
  • Environmental science
  • Equine assisted therapy
  • Finance
  • Forensic science
  • Healthcare administration*
  • History
  • Human resources management*
  • Mathematics
  • Music 
  • Neuroscience 
  • Organizational behavior
  • Philosophy
  • Political science
  • Pre-law
  • Psychology 
  • Reading
  • Religious studies
  • Spanish 
  • Sport management
  • Strategic management*
  • Theatre
  • Visual studies
  • Women, gender, and sexuality 

Offered Spring 2021

Pre-Professional Programs

Find out more about our Pre-Professional programs here.

  • Allied Health
  • Athletic Training
  • Dental
  • Law
  • Medicine
  • Pharmacy
  • Seminary
  • Veterinary
  • Engineering (dual-degree)
  • Law (dual-degree)
Why Wesleyan?

Why Wesleyan?

No one knows Wesleyan better than our alumnae who have experienced learning, living, and thriving at Wesleyan. Alumnae reflect on their experiences on campus and the impact on their lives through lifelong friendships to skills acquired on campus impacting their careers.

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Career Development

Career Development

A liberal arts education prepares you for your first job and your last. Wesleyan has a four-year plan to prepare students to make the connection between a liberal arts education and success in the workplace.

Career services
Majors

Majors

Wesleyan offers 23 majors and 30 minors, as well as eight pre-professional programs. Students also have the opportunity to self-design their own major, combining two or more interdisciplinary major programs.

Major listings

 

Wesleyan AMC Majors have attended GRADUATE Schools across America:

Savannah College of Art and Design (SCAD), The Creative Circus,
Georgia Tech, University of Georgia, Northeastern University at Boston 

 


 

 

GAIN REAL- WORLD EXPERIENCE

The capstone class in the AMC major provides students with a real-world experience running their own ad agency. Working as a team, students partner with local start-ups and nonprofits to develop a marketing plan with supporting graphics and marketing materials. Students have found this experience to be challenging and a vital component in their career preparation.

 

Students working in a computer lab on graphic design artwork.

Outside The Classroom

Students majoring in AMC have interned with the Atlanta Governor’s Program, CNN, the Red Cross, the Cherry Blossom Festival, local television and radio stations, advertising agencies, and various law offices, hospitals, schools, and businesses in Atlanta and in the surrounding Macon community.

10 Great Career Options For Public Health Majors

Engineer

A Health or Safety Engineer can work in scientific and technical services or can also be employed in construction and with the government. 

ENVIRONMENTAL SCIENTIST

Most of the time will be spent in a laboratory or office, with some fieldwork collecting data and monitoring conditions.

Manager

Medical and Health Services Managers 
can support a clinic, department or group of physicians by directing and coordinating health services.

BIOSTATISTICIAN

Design experiments, questionnaires, and surveys on people and health to collect and analyze data and create reports explaining findings.

EPIDEMIOLOGIST

Work to reduce negative health outcomes by recognizing and researching the causes of disease and injury among populations.

EMERGENCY MANAGEMENT

Prepare and develop plans to respond to natural disasters and other emergencies. Assess hazards and develop plans to respond to disasters while also minimizing risk to the public. 

ATTORNEY

Work with local, state, and national government officials to devise policies, set regulations, and pass laws concerning public health standards. 

IT Manager

Plan, coordinate, and direct computer-related activities in a healthcare organization as a Computer and Information System Manager.

SERVICE MANAGER

Supervise workers who provide social services to the public. Demographics could include children, veterans, senior citizens, homeless people, or those with substance abuse, mental health issues, or long-term unemployment. 

DEGREE HOLDERS

Those who seek a doctorate degree often work in academia, research, bioterrorism, or with vaccines, healthcare outcomes, or mental health and social behavior issues.

Dennis Applebee
Professor of Art (478) 757-5194 Profile
Deidra Donmoyer
Professor of Communication (478) 757-5208 Profile
Seth Selke
Director of Business Graduate Programs (478) 757-5184 Profile

15%

Average percentage of international student population

23

Number of majors we offer including the Bachelor of Science in Nursing  and Bachelor of Fine Arts degrees

90%

Of full time faculty members hold the highest degree in their fields

Calendar of Events

Wesleyan College is privileged to steward many arts and cultural events and share them with the community. Most are free and open to the public. Wesleyan art galleries are open M-F 1:30 – 5:00 PM and on Wesleyan Market Saturdays from 10:00 AM – 2:00 PM.

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NCAA Division III Athletics

Wesleyan College is home to five NCAA Division III sports: soccer, basketball, volleyball, tennis, and softball. In addition, we offer an award-winning Intercollegiate Horse Show Association (IHSA) Equestrian program.

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