academic catalogue

2023-2024 Catalogue

Advertising & Marketing Communication (AMC) Course Descriptions

AMC 396: Special Topics in Advertising & Marketing Communication.
Goal: To provide an opportunity for exploration of a topic not offered as part of the established curriculum.
Content: Examination of special topics, problems, or issues that seem particularly relevant to student needs and interests.
Prerequisite: Dependent on topic.
Credit: 3 hours. A student may take a maximum of six to eight semester hours (two courses) of special topics in any one field.

AMC 451: Directed Independent Study.
Goal: To provide the student with the opportunity for independent study, under careful supervision, of significant topics in accounting selected in consultation with the instructor.
Content: Varies.
Prerequisite: Adequate course work for the topic selected.
Credit: 1–6 hours.

AMC 452/199: Field Study.
Goal: To provide the student with intensive, specialized work experience in the area of advertising & marketing communication.
Content: Observation and participation in the work of marketing, design, advertising, or communication professionals.
Prerequisite: Adequate course work for the placement selected and permission of the faculty advisor; approval of the Director of Career Development.
Credit: 1-12 hours.

AMC 470: Senior Project/Integrative Experience in Advertising & Marketing Communication.
Goal: To provide the student with the opportunity to complete an advertising and/or marketing communication project into which she will incorporate skills and knowledge acquired in general education courses.
Content: The students will work as a team in the development of a marketing project. A real business or organization is secured as a client for the team. Throughout the term, the students meet and work with the client periodically as they develop the project independently and as group. At the end of the semester, the students make a formal presentation to the client as in a business setting.
Prerequisites: ART 340 or 345, COM 340, BUS 306.
Credit: 3 hours.
AMC 499: Honors Thesis. (Fee required).

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