Master of Business Administration (MBA) | Course Catalogue

2019-2020 Catalogue

The Executive Master of Business Administration program provides a curriculum that will allow its graduates to perform effectively as top-level executives. The instructional activities coupled with the educational experiences found in the program provide students with skills that can be utilized in a wide variety of management positions and settings.

Program Outcomes. Through course work and experiences in this program, the student will be able to:

  1. enhance his or her skills in analyzing the global business industry's threats and opportunities;
  2. assess the durability of competition found in all industries;
  3. develop forecasting patterns as they relate to change within the markets found in all business concentrations;
  4. develop a business approach and understand the significance of the planning process as it relates to business changes;
  5. gain experience in applying the planning process framework to a variety of strategic settings found in the business environment; develop the knowledge and skills necessary to implement business decisions at all levels of management; and
  6. experience the making of presentations of analyses of complex management problems and implement feasible strategies.

The Executive Master of Business Administration (EMBA) Program consists of twelve graduate-level courses taken over a eighteen-month schedule; one course will include an international component. The degree earned from the EMBA program is the Master of Business Administration (MBA).

Students will enter the program as a cohort to complete the twelve required courses (36 semester hours). Students must have a minimum of five years' management experience or five years in a private professional practice or five years' experience as a business entrepreneur before entering the EMBA Program.

Applications will be accepted anytime during the year for the next scheduled class.

Program of Study

Course Load. The student will enter the program with a cohort. A student starting with a cohort is expected to graduate with that same group. If for any valid reason (determined by the Graduate Council and the Provost of the College) a student temporarily leaves the group, the student, upon reinstatement, will be placed in a new cohort. Students who enroll in at least 6 credit hours during the program's specified period of enrollment will be considered full-time. Students who enroll in less than 6 credit hours during the program's specified period of enrollment will be considered part-time. Refer to the cohort calendar for periods of enrollment.

Program Curriculum. The required courses for the Master of Business Administration degree are as follows:

EBA 600 Executive Management Accounting
EBA 602 Organizational Behavior in Management
EBA 604 Strategic Marketing
EBA 606 Managerial Economics
EBA 608 Managerial Corporate Finance
EBA 610 Quantitative Methods
EBA 612 Data Analytics
EBA 614 Ethics and Legal Aspects of Business
EBA 616 Global Business Management
EBA 618 Gender in Business Management
EBA 690 Studies Abroad
EBA 699 Capstone Executive Management

Course Descriptions

EBA 600: Executive Management Accounting (3 Hours).
The course covers generally accepted accounting principles and the content of financial statements. The interpretation and use of accounting information in the many contexts of management decision making are examined. Included are financial planning, performance evaluations, decision making, activity based cost management, relevant costing, business operations, and information systems.
EBA 602: Organizational Behavior in Management (3 Hours).
The course examines the various aspects of organizational behavior, allowing the student to gain valuable insights for increasing decision-making options. Methods of objective achievement are explored through an evaluation of students' individual management styles. The course emphasizes relationships, factors influencing behavior in organizations, and the various means used by efficient managers to develop control and leadership within their organizations.
EBA 604: Strategic Marketing (3 Hours).
The course will cover issues related to product, distribution, pricing, promotion issues and market planning processes, including development of a marketing plan and interaction among policy makers in the organization. The marketing strategies of different companies will be studied. Cases will be used extensively in the analysis of business marketing decision making.
EBA 606: Managerial Economics (3 Hours).
The student will learn how consumers choose among various goods and services, and how firms allocate scarce resources among alternative uses. Focus will be on the competitive nature of firms in markets whose scope ranges from domestic to international. Students will analyze the production levels to meet demand for that product. Production cost analysis will be examined as it relates to market price and levels of output.
EBA 608: Managerial Corporate Finance (3 Hours).
The student will develop the ability to analyze operational and strategic financial decision-making within the corporate structure, including financing and investment strategies as they relate to stockholder value. The course will include the study of cash flow analysis and economic value added derived from financial statements.
EBA 610: Quantitative Methods (3 Hours).
This course covers the quantitative methods used for quality management and continuous improvement in the workplace.  The student will learn specific methods for reducing waste and decreasing product variability.  Computer spreadsheets and financial/statistical software will be used to enhance student’s ability to identify and to solve problems.
EBA 612: Data Analytics (3 Hours).
The student will be exposed to the use of computer technology and data analytics to support decision making. The use of business intelligence, business analytics, and data science will drive corporate strategy, performance, and competitiveness. Through the use of case studies and data activities, students will learn how to use data analytics to provide a competitive advantage for a company.
EBA 614: Ethics and Legal Aspects in Business (3 Hours).
The course will introduce the student to the legal and ethical aspects of business management within a for-profit organization. The student will be introduced to the rigorous processes found in the legislative and legal systems, including civil dispute resolution through the judicial system. The study will conclude with the basics of the legal and ethical areas that are essential as tools for the executive in today's management positions.
EBA 616: Global Business Management (3 Hours).
The student will investigate the economic, social and political organizations that have an influence on managing international businesses and/or investments. The student will investigate the strategies that will influence the customer needs, wants, motivations, and behavior within the global competitive environments. The course will cover customer-driven strategies, quality of management, time-based competition, and global logistics as they relate to global management.
EBA 618: Gender in Business Management (3 Hours).
Students will examine the part that gender plays in business generally and in management specifically. The course will focus on the part both men and women play in operational management decision making within small, medium, and large corporations. Students will research and discuss gender as a factor in business today and what the future will hold for gender in executive management and corporate decision making.
EBA 690: Studies Abroad Course (3 Hours).
The student will investigate global industries by studying the business, social, political, economic, organizational, and cultural factors associated with international business and investment. A specific world economic region will be chosen for a ten day to two week study abroad, during which the student will visit various businesses to observe management practices. The course work review before the trip will include the global manager, international trade, international finance, international operations, and marketing.

A student who is unable to participate in the overseas residency of the study abroad course must request in writing the option of completing a research project relevant to the study abroad locale. The student should submit this request with appropriate documentation to the office of the director of graduate business program who will take the request to the Graduate Program Council and Provost of the College for approval. The scope (depth and breadth) of this project will be consistent with the work required in any other three-credit-hour course in the EMBA curriculum. A student must request this option no later than four months prior to the beginning date of the study abroad course.

EBA 699: (Capstone) Executive Management (3 Hours).
In this capstone course the student will have the opportunity to integrate the knowledge from all the previous courses. Emphasis will be placed on the conceptual understanding and on the skills required of the executive in the domestic market and in the international market to make effective decisions. The course examines the techniques used in business analysis that have been learned to formulate the global process of strategic business decisions and the execution of specific strategic business plans. Student teams will compete in a computer simulation that incorporates detailed functional area skills and general market knowledge.

Accreditation. Wesleyan College is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award the baccalaureate degree, the Master of Business Administration, and the Master of Education in early childhood education.

EMBA Graduate Faculty

Glenna Dod Meyer, D. Abbott Turner Professor of Free Enterprise. B.S., M.A., Eastern Kentucky University; Ed.D., University of Southern Mississippi.

Ying Zhen, Assistant Professor of Business. B.A. Communication University of China 2007; M.A. Clark University 2009; Ph.D. Clark University 2012.

EMBA Adjunct Faculty

Rhonda Roell-Taylor, Adjunct Instructor of Business. B.B.A., Mercer University; J.D., Mississippi College School of Law.

Barbara Rowan, Adjunct Instructor of Business. B.A., Malone College; M.S., Georgia College & State University; Ph.D., James Madison University.

James Rowan, Professor of Psychology. B.A. (Biology and Psychology) Malone College, 1988; M.A. (Experimental Psychology) Kent State University 1990: Ph.D. (Experimental Psychology with Biopsychology Concentration) Kent State University 1993.

Philip Davis Taylor, Professor Emeritus of Economics. B.A., M.B.A., University of North Carolina, Chapel Hill; M.A., Ph.D., Virginia Polytechnic Institute and State University.

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