Advertising and Marketing Communication

Advertising and design are powerful tools for change. These fields engage the public to communicate, persuade, inform, and instruct.

Advertising and marketing communication (AMC) is an interdisciplinary major designed to prepare students for careers in advertising, marketing, graphic design, and media sales. Graduates of this program are skilled in communicating in various media and contexts; have a working knowledge of the basic principles and capabilities of design; have a broad understanding of contemporary marketing theory and business practices; and gain skills using industry-standard software for graphic design. Students have gone on to graduate studies in design, photography, and business, and have started careers in advertising, marketing, graphic design, photography, and public relations.

Students will gain a thorough understanding of the advertising and marketing communication field, including a firm foundation in the application of visual and textual thinking in actual projects and presentations, as well as a broad understanding of the content and principles of business, communication, and graphic design. Students are encouraged to double major in AMC and studio art, business administration, or communication.

Major: Advertising & Marketing Communication
Related majors and minors: BFA or BA Art, Business Administration, Communication, Art History
Academic Catalogue

Major Support Is Everywhere

Ronnie Deng poses for the camera with her own camera in hand

Ronnie Deng

Ronnie Deng ‘17 is majoring in communication and AMC and minoring in business and Spanish. Recently she interned as a production and director assistant for a TV station in China. Ronnie’s dream is to be a film or TV producer in the U.S. and focus on the media’s representation of minorities.

Selfie of KATIE KNIGHTON

KATIE KNIGHTON

Katie Knighton ’17 is a double major in advertising and marketing communication and studio art who has recently finished an internship in the Disney College Program. After graduation she hopes to work for Disney and is currently researching jobs in creative marketing and advertising.

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Career Development

Career Development

A liberal arts education prepares you for your first job and your last. Wesleyan has a four-year plan to prepare students to make the connection between a liberal arts education and success in the workplace.

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Majors

Majors

Wesleyan offers 30 majors and 33 minors, as well as eight pre-professional programs. Students also have the opportunity to self-design their own major, combining two or more interdisciplinary major programs.

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GAIN REAL- WORLD EXPERIENCE

The capstone class in the AMC major provides students with a real-world experience running their own ad agency. Working as a team, students partner with local start-ups and nonprofits to develop a marketing plan with supporting graphics and marketing materials. Students have found this experience to be challenging and a vital component in their career preparation.

 

Students working in a computer lab on graphic design artwork.

 

Outside The Classroom

Students majoring in AMC have interned with the Atlanta Governor’s Program, CNN, the Red Cross, the Cherry Blossom Festival, local television and radio stations, advertising agencies, and various law offices, hospitals, schools, and businesses in Atlanta and in the surrounding Macon community.

 

Wesleyan AMC Majors have attended   
GRADUATE Schools across America:

Savannah College of Art and Design (SCAD), The Creative Circus,
Georgia Tech, University of Georgia, Northeastern University at Boston 

10 Great Career Options For AMC Majors

Graphic Designer

Someone who uses her creativity and technical tools to plan and develop designs to sell something, to entertain, to spread information, or to educate people.

Creative Director

Responsible for leading a team by developing guidelines and directing creative work including print collateral, websites, email campaigns, TV and radio advertising, social media, and many related tasks.

Art Director

Sets the overall tone for a creative assignment such as the theme of a photo shoot, defining the values and graphic approach to a website, or choosing the color palette for a movie.

COPYWRITER

Primarily delivers the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close partnership with art directors and have lots of input to the visual elements.

MARKETING MANAGER

Responsible for managing marketing, advertising, and promotional staff and activities. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.

BRAND MANAGER

Point-person for developing, implementing, and executing marketing initiatives and activities for their particular brand including print, web, social media, broadcast, campaigns, events, and sponsorships.

CONSULTANT

Specializes in sales of commercial, industrial, or residential services using knowledge of marketing conditions, contracts, sales methods, and equipment.

Marketing Specialist

Responsible for designing, creating, and delivering marketing programs to support the growth of company products/services through sales presentations. Provides report based marketing trends, competition, new products, and pricing.

Web Designer

A web designer is more focused on the look and feel of a website than how it works; a person with an aesthetic sense who can build and maintain websites that look good.

MEDIA PLANNER

Selects media platforms that best suit the brand or product that will be advertised. Contact with clients and colleagues is a key feature of the job.

David A. Bobbitt
Associate Professor of Communication (478) 757-5151 Profile
Dennis Applebee
Professor of Art (478) 757-5194 Profile
Glenna Dod Meyer in hallway of Taylor
Glenna Dod Meyer
Prof. of Free Enterprise & Professional Studies (478) 757-5182

20%

Of the student population at Wesleyan is international

30

Number of majors we offer including the Bachelor of Science in Nursing  and Bachelor of Fine Arts degrees

81%

Of full time faculty members hold the highest degree in their fields

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