Wesleyan College
Strategic Plan 2018-2021
One Wesleyan

On May 18, 2018, Wesleyan College’s board of trustees approved a three-year strategic plan designed to strengthen the College’s future through increased student recruiting and retention and through fiscal sustainability. The One Wesleyan plan is designed to strengthen what Wesleyan does best -- educate women for leadership and success. Initiatives to grow our student population include expanding our online and graduate programming, creating new, relevant majors for our undergraduate students and expanding our successful from Here to Career initiative. One Wesleyan is designed to enhance our student experiences to ensure our campus is inclusive, supportive and engaging. Financial stability will be the end result of these initiatives as Wesleyan grows into the future, stronger with renewed commitment to preparing graduates to take on the challenges they will face in an ever-growing complex world.

Wesleyan College is committed to women’s education and helping every student find a unique voice and purpose.  As the first college in the world chartered to grant degrees to women and shaped by Methodist values, Wesleyan provides students an academically challenging and relevant liberal arts education. Our diverse, inclusive community encourages creativity, innovation and leadership so all graduates are prepared to thrive in a complex world.

Guiding Principles:

Wesleyan’s community is:

  • Academically challenging:  We believe students succeed when they are challenged academically. Wesleyan’s dedicated faculty and staff offer individualized support to motivate students to achieve their potential.
  • Purposeful:  We believe students thrive when they have a purpose and a clear vision of their goals. Wesleyan helps students define these goals and strategically plan for the future.
  • Inclusive:  We believe all student voices are important. Wesleyan is diverse and inclusive, gaining strength from and celebrating the many ways we can learn from each other. 
  • Connected: We believe we gain strength from our connections to each other. Wesleyan encourages students to find their own places within a community and to contribute in meaningful ways.

One Wesleyan, Many Voices. Find Yours.

Goal #1: RECRUIT a diverse group of new students to join the Wesleyan community.  

By 2020, Wesleyan will achieve a steady FTE of 550 undergraduate students (which will include 25% international students and 70% residential students) and 165 online students and 75 graduate students.  

1. Engage in innovative marketing to expand our community presence and get our message out to more students.

a. Develop effective marketing to increase brand awareness and recruit more students. 
b. Strategically use facilities and public programming to increase campus visits by community members.
c. Advocate for girls and women in the local and greater community.

2. Develop engaging academic and co-curricular programming that meets the needs of our current students and recruits new students.

a. Develop online programs.
b. Recruit a diverse group of international students.
c. Develop new academic programs and evaluate existing programs to meet the needs of current and future students.

3. Develop and implement a signature Wesleyan experience(s) for students that distinguishes Wesleyan alumnae and successfully launches students into the world.

a. Develop a signature experience(s) that attracts new students and successfully prepares students for post-graduation success.
b. Explore and develop certificate programs in key interest areas.


Goal #2, RETAIN: Develop a thriving community that provides educational services helping students progress to graduation.  

By 2020, Wesleyan College will have raised the first-year to sophomore retention rate to 75%, transfer retention rate to 55%, and graduation rate to 55%.

1. Provide a healthy and sustainable living environment for our students and a healthy work environment for our employees.

a. Update and renovate campus facilities.
b. Provide updated student services to meet current student’s needs.
c. Provide services to increase employee well-being.

2. Develop supportive programming and policies that meet the complex needs of today’s students.

a. Expand mental health and disability services.
b. Provide more work skill training and on-campus internships.
c. Develop strategies to teach financial literacy to students.

3. Establish a campus climate that is diverse, inclusive, supportive, and engaging.

a. Create a new culture of community that embraces the diverse interests of our current students.
b. Increase diversity among faculty and staff.
c. Provide ongoing diversity and inclusion training and experiences to all members of the community.
d. Create learning environments that take the diversity of humanity seriously and which actively promote inclusion and celebrate difference.


Goal #3, SUSTAIN: Stabilize Wesleyan’s finances to secure the long-term fiscal health of the institution.  

By 2020, Wesleyan College will achieve a balanced operating budget that covers depreciation expense and meets operating cash flow needs and maintains a spending rate less than 6% of the total endowment.

1. Increase non-tuition revenue

a. Increase auxiliary service revenue to support the College’s mission.
b. Increase unrestricted contributions to allow more flexibility in responding to organizational priorities.

2. Reduce direct and indirect costs to help fund organizational growth.

a. Streamline internal processes that aid recruitment and retention.
b. Reduce expenses.
c. Meet financial key indicators.

Calendar of Events

Wesleyan College is privileged to steward many arts and cultural events and share them with the community. Most are free and open to the public. Wesleyan art galleries are open M-F 1:30 – 5:00 PM and on Wesleyan Market Saturdays from 10:00 AM – 2:00 PM.

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Visit our Campus

Tour our beautiful 200-acre campus featuring Georgian architecture, lush green spaces, recreational facilities, residence halls, and worship center.

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NCAA Division III Athletics

Wesleyan College is home to five NCAA Division III sports: soccer, basketball, volleyball, tennis, and softball. In addition, we offer an award-winning Intercollegiate Horse Show Association (IHSA) Equestrian program.

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