Sport Management

Major Requirements: Bachelor of Arts in Sport Management

The major in sport management requires that the student complete a minimum of 40 hours of course work that combines areas of essential business topics: accounting, business, marketing, management, economics, law, and human resource management with topics specifically related to sports management. 

Five student learning outcomes for the required courses in the sport management major have been identified:

  1. Understanding the fundamental concepts of business;
  2. Understanding the economic and financial dimensions of business;
  3. Understanding the collection, dissemination, organization and analysis of business information;
  4. Applying business concepts to sport management; and
  5. Integrating knowledge of business in its application to sport management.

The Major in Sport Management requires a minimum of 40 credit hours, distributed as follows:

I.  Understanding the fundamental concepts of business: (9 hours)
BUS 105 Contemporary Business 3 hours
BUS 303 Principles of Marketing  3 hours
BUS 315 Principles of Management  3 hours
BUS 318 Human Resource Management 3 hours

II. Understanding the economic and financial dimensions of business: (9 hours)
ECO 104 Issues in Microeconomics 3 hours
ACC 201 Financial Accounting 3 hours
ACC 202 Managerial Accounting 3 hours

III. Understanding the collection, dissemination, organization and analysis of business information: Pick two of four below (6 hours)
COM 202 Public Speaking 3 hours
BUS 128 Computer Applications 3 hours
MAT 220 Statistics 3 hours
ART 225 Graphic Design 3 hours

IV. Applying business concepts to sport management: (12 hours)
BSM 110 Introduction to Sport Management 3 hours
BUS 310 Business Law 3 hours
or BSM 314 Sport Law
BSM/BUS 307 Sport Marketing 3 hours
BSM 328 Facilities Management 3 hours

V. Integrating knowledge of business in its application to sport management: (4-9 hours) 
BSM 400 Event Marketing/Management 3 hours
BSM 452 Field Study 1-6 hours

Total hours in major: 40-46     

Integrative Experience: The student learning outcome of enhancing a student's capacity for integrative thinking is met in sport management major with the recommendation of BSM 451 Directed Independent Study followed by BSM 400 Senior Capstone. This sequence of courses allows a student to develop a topic of interest through independent research, under the guidance of a member of the faculty, and to apply the topic to a senior project related to managing and/or marketing some aspect of sports. The student will reflect upon the interdisciplinary nature of her courses of study including the general education experiences and their relationship to her major. This course includes the formal presentation of a project documenting these experiences.

Professional Development: Throughout her Wesleyan education each student is given opportunities to explore professional and career choices, and to develop and demonstrate the knowledge and skills essential for professional success. Each student will complete a PDE 400 Professional Development Experience and submit a PDE 401 Professional ePortfolio prior to graduation. 

The student learning outcome of developing an understanding of how a liberal arts education enhances a student's preparation for careers and further professional growth is met in the major with BSM 452. The program recommends students consider multiple internships as opportunities to experience their fields of interest.  Students may seek internships in public and private venues from parks and recreation to college and professional sports, sports event planning, sports marketing, or facilities manager.

Recommended Course Sequencing for the Sport Management Major: 

Fall                       Spring
First Year
BUS 105                ECO 104
One class from Group III (Fall or Spring Semester)
Second Year
ACC 201                ACC 202
BSM 110
One class from Group III (Fall or Spring Semester)
Third and Fourth Year
BUS 452 to be completed by beginning of Fall of Junior Year
BUS 303                BSM 328
BSM 307                BSM 314 or BUS 310
BUS 315                 BSM 400

Postgraduate Opportunities: The sport management major prepares students for a profession and a career, while providing for immediate employment. Other graduates may pursue the Master of Business Administration or graduate degrees in areas related to sports management.

Minor Requirements: A minor in sport management consists of a minimum of 18 credit hours distributed as follows:

All of the following four courses:
     BSM 110           Introduction to Sport Management        3 hours
     BUS 105            Contemporary Business                       3 hours
     ECO 104           Issues in Microeconomics                     3 hours
     ACC 201           Financial Accounting                            3 hours

Two of the following three courses:
     BSM/BUS 307   Sport Marketing                                    3 hours
     BSM 314           Sport Law                                            3 hours
     BSM 328           Facilities Management                          3 hours

Sport Management (BSM) Course Descriptions

BSM 110: Introduction to Sport Management.
Goal: To introduce students to the overview and structure of sport, fitness, and leisure industries with an emphasis on history, management, leadership, ethics, and governance.
Content: Professional, Olympic, intercollegiate, and interscholastic sport as well as the exercise and fitness business sector will be explored to provide the foundation knowledge necessary for Sport Management careers and study.  Students will gain the foundation for functional and administrative management of sport.
Taught: Fall.
Prerequisite: None.
Credit: 3 hours.
BSM 307: Sport Marketing.
Goal: To develop and apply the theories and functions of sport marketing and sales as applied across various sport management fields.
Content: Students will utilize research and development skills, sport promotion, advertising, marketing, and development of campaigns to investigate the sport industry. Demonstration and understanding of various sport and exercise/fitness industries, target audiences, and needs in marketing and promotion will be examined to provide a foundation for current/future practices in marketing.
Taught: Fall.
Prerequisites: BSM 110, BUS 303; cross-listed as BUS 307.

Credit: 3 hours.

BSM 314: Sport Law.
Goal: To develop a broad view of law that encompasses athletes, spectators, venues, business, finance and management issues within the sport, exercise, and leisure realms.
Content: Law principles, systems, and functions over a variety of disciplines will be explored to gain an understanding of sport law as it pertains to business, facilities, and persons involved.  
Taught: Spring.
Prerequisite: BSM 110.
Credit: 3 hours.
BSM 328: Facilities Management.
Goal: To provide students with the skills and basic understanding necessary to manage, maintain, and operate various sport and fitness facilities and events.
Content: Examination of funding, design elements, construction, physical operation, and maintenance of sport and fitness facilities. Event and facility issues regarding participants, ethical issues, legal matters, operations, planning, and risk management will be explored to gain knowledge of the full facilities management processes.
Taught: Spring.
Prerequisite: BSM 110.
Credit: 3 hours.
BSM 400: Event Marketing/Management.
Goal: To provide sport management majors a forum in which students discuss, analyze, critique and prepare a senior portfolio documenting their integrative experience.
Content: Students will reflect upon the interdisciplinary nature of their courses of study including the general education experiences and their relationship to their major.
Taught: Spring.
Prerequisite: Junior or senior standing. Satisfactory completion of BSM 452 (internship).
BSM 452/199: Field Study in Sport Management.
Goal: To provide the student with intensive, specialized work experience in the area of sport management.
Content: Observation and participation in the work of sport management professionals.
Taught: Fall, Spring, and Summer.
Prerequisite: Adequate course work for the placement selected and permission of the faculty advisor; approval of the Director of Career Development.
Credit: 1-12 hours.
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