Advertising and Marketing Communication

Advertising & Marketing Communications is a major administered jointly with Art, Business Administration and Communication.
Program Director
Dennis Applebee, Professor of Art
Program Website: Creative Edge
Course Catalogue pages

This is an interdisciplinary major designed to prepare students for careers in advertising, marketing, and media sales. Students take courses in Business, Communication, and Graphic Design and study the overall principles of advertising and marketing, as well as the practical application. (In other words, your powers of persuasion will be honed!) For information about specific courses offered, please see our Academic Catalogue.

Field Study
Students majoring in communication have interned with the Atlanta Governor’s Program, CNN, the Red Cross, the Cherry Blossom Festival, local television and radio stations and advertising agencies, and various law offices, hospitals, schools, and businesses in Atlanta and in the surrounding Macon community.

Outcomes
Graduates of this program are skilled in communicating in various mediums and contexts; have a working knowledge of the basic principles and capabilities of design; and have a broad understanding of contemporary marketing theory and business practices. Students also study computer-based programs for Graphic Design.

Faculty


Glenna MeyerGlenna A. Dod Meyer D. Abbott Turner Professor of Free Enterprise and Professional Studies. B.S. (Business Education) Eastern Kentucky University 1965; M.A. (Business Education) Eastern Kentucky University 1968; Ed.D. (Business Education/Management) University of Southern Mississippi 1975. My primary research focuses on international business in Eastern Europe, gender issues in business communication, and marketing strategies for small businesses. Taylor 232. gmeyer@wesleyancollege.edu

 


David BobbittDavid A. Bobbitt Associate Professor of Communication and Communication Department Chair. B.S. (Economics) University of Tennessee 1976; M.A. (Media and Film Studies) Memphis State University 1986; M.A. (Cultural Studies) University of Iowa 1988; Ph.D. (Rhetorical Theory and Criticism) Louisiana State University 1992. My primary interests include media/film theory and criticism, cultural studies, rhetorical theory and criticism, American public discourse, and philosophy of communication. Tate 225B. dbobbitt@wesleyancollege.edu



Dennis ApplebeeDennis Applebee Professor of Art. B.F.A. (Printmaking) Illinois State University 1996; M.F.A. (Printmaking) The Ohio State University 1998. My studio interests are in etching and relief printmaking, painting, collage, and drawing. My recent artwork explores the connections, overlaps, and parallels between language, music, and math. Murphey 109 A. dapplebee@wesleyancollege.edu