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Betty Lo (Freeman), Class of 1995
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Young Alumna Award
Before Wesleyan even had a degree in international business, Betty Lo designed her own major in international business/political science, a course of study that would form the basis of the degree offered today. Following graduation in 1995, Betty put her new degree to good use when she joined the Coca-Cola Company and started on the fast track to advancement at the company. Now as Senior Communications Manager and the global Knowledge Management Lead for the company’s McDonald’s Division, which services Coca-Cola’s largest customer, she leads the design and implementation of global knowledge management and collaboration systems and manages internal and external communications and public relations for the division.
In her almost 15 years with Coca-Cola, Betty has held various positions within the company, including implementing change management solutions across Latin America and Asia-Pacific, strategic planning, project management, advertising/marketing/public relations, brand alignment, and client relationship management. She has been a keynote speaker for Coca-Cola events on several occasions, and she has traveled extensively for the company, working with global markets on several continents. Born in Taiwan and reared in Houston, Texas, Betty is fluent in Mandarin Chinese and speaks conversational Spanish, Japanese, and Bulgarian. Her language skills as well as her undergraduate studies as an international scholar at Sofia University in Sofia, Bulgaria, have served her well in her various roles with Coca-Cola. She has won the respect and admiration of her colleagues in the process; she was selected by her peers to represent the company as a torch bearer during the 2002 Salt Lake Winter Olympic Torch Relay.
An active volunteer and community leader, Betty is co-chair of the diversity and inclusiveness committee of the Public Relations Society of America, Georgia chapter. She also serves on the executive committee of Coca-Cola’s Women’s Forum of over 1,300 members. Betty is a founder, chair, and current steering committee member of the Coca-Cola Asian Employee Business Resource Group and vice president of corporate relations for the National Association of Asian American Professionals (NAAAP) Atlanta. She was co-chair of the 2007 NAAAP National Convention in Atlanta, hosting more than 1,000 Asian-American professionals from across North America.
In addition to her many professional and civic responsibilities, Betty has found time to give back to her alma mater. Recently, Betty completed a six-year term of service as vice president of admissions and secretary of the Wesleyan College Alumnae Association’s Board of Managers. Over the years she has interacted with and been accessible to Wesleyan students on many levels. She has mentored and hosted student interns at Coca-Cola (and in her home), served on alumnae panels during career days, and has returned to campus as a featured speaker for the College’s Fiscally Fit lecture series.
Betty is to be admired for her business expertise, which has propelled her career to an impressive level at a young age. Her accomplishments both at home and in the global community are indeed rare at any age. And so, for her strong work ethic, for her innate business savvy, for her work within the Atlanta community and the Asian community on both local and national levels, and for being a role model and mentor to Wesleyan students throughout the years, the Wesleyan College Alumnae Association honors Betty Lo, Class of 1995, with the Young Alumna Award.
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